Marketing5 min read•Audience: Marketers
Using PostBrix with ActiveCampaign
Upload custom HTML templates into ActiveCampaign and convert variables to %PERCENT_TAGS%.
Key Takeaways
- In ActiveCampaign, create a template and select "Custom Code" or "Paste HTML".
- ActiveCampaign uses percent-delimited tags: %FIRSTNAME%.
- Mandatory unsubscribe tag: %UNSUBSCRIBELINK%.
- Mandatory physical address: %SENDER-INFO-SINGLELINE%.
Importing HTML into ActiveCampaign#
- In ActiveCampaign, navigate to Campaigns → Manage Templates.
- Click Create a Template → Custom HTML / Paste Code.
- Name your template and paste the PostBrix HTML export into the code editor.
- Save and preview.
Frequently Asked Questions
Why does ActiveCampaign insert an extra footer at the bottom of my email?
If ActiveCampaign does not detect %UNSUBSCRIBELINK% and %SENDER-INFO% in your custom HTML, it will automatically append a default compliance footer.
Can I test ActiveCampaign merge tags inside PostBrix?
Yes. You can paste %FIRSTNAME% directly into your text blocks in PostBrix, or test with Handlebars and convert upon export.